Hello, world!

Somewhere right now there is a shop with a hundred things in it and no two are the same. A brown basket. A different brown basket. A ring someone made last week. The owner knows every one of them by sight and can tell you what they paid for it. What they cannot do is get any of that into a computer without losing an evening to it.

That is the shop RareSync is built for.

Retail runs on the barcode. Scan a can of soup and the computer already knows what it is, what it costs, and how many are left. That works because there are four million identical cans. Scan a one-of-a-kind item and the barcode has nothing to say, because nobody has ever seen that item before and nobody will see it again. So the work falls back on the person. Photograph it, name it, describe it, price it, then do the whole thing again in every place they sell.

We call these RareSync businesses. They are in the business of synchronizing rare or unique physical items in the digital world. It is a real category, and it has been sitting outside the tools this whole time. Inventory software assumes a warehouse and a SKU. Marketplaces assume you will retype the listing. The register assumes the thing on the shelf has a twin in the back.

RareSync starts from a photo. Take the picture, and it works out what the item is and turns it into catalog data you can sell from. Then it keeps that data in one place, so the item you sold at the counter is not still for sale online an hour later.

The name is new. The product is not. We spent years in this kind of business, tried every tool on the shelf, and found that none of them were made for people selling unique things. That gap is the reason this company exists, and closing it properly is what the next few years are for.

Hello, world! The site is up.